42
macis
Skip itSoft demand (-44.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Great117.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.14avg listing price — sweet spot $15–$100
Price range
Okay€4.76–€18.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad€54K€54K/yr · 35K searches
Growth
Bad-44.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier