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mac and cheese
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great€18.04avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good€1.04–€32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,430.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad€71K€71K/yr · 65K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf