53
lakritz adventskalender 2022
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great€21.53avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Good677.03avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.06–€40.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€515K€515K/yr · 551K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand