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kokosmilch
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Good830.9avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Market size
Okay€238K€238K/yr · 333K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€1.22–€19.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.27avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand