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kokosfett
Skip itSoft demand (-40.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Price range
Good€3.11–€37.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.60avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay€117K€117K/yr · 85K searches
Review moat
Okay3,775.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-40.7%90-day search growth — must beat 0% to launch