37
kokos
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good688.62avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.34avg listing price — sweet spot $15–$100
Price range
Good€2.48–€29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad€50K€50K/yr · 66K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-41.9%90-day search growth — must beat 0% to launch