50
knäckebrot
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great162.5avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€1.48–€24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€112K€112K/yr · 194K searches
Avg price
Bad€7.48avg listing price — sweet spot $15–$100
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand