55
keto
Worth a lookShows low returns (0.0%), but soft demand (-27.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great€1.03–€70.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Avg price
Good€14.23avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,199.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay€119K€119K/yr · 399K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.5%90-day search growth — must beat 0% to launch