37
ketchup
Skip itPrices mostly outside the sweet spot ($1.27–$13.52) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great458.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad€84K€84K/yr · 282K searches
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Avg price
Bad€3.20avg listing price — sweet spot $15–$100
Price range
Bad€1.27–€13.52cheapest to priciest tracked listing — scored on the share inside $15–$100