61
kekse
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Market size
Good€688K€688K/yr · 1.7M searches
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,579avg incumbent reviews — the moat a new listing must climb
Price range
Okay€0.87–€23.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.42avg listing price — sweet spot $15–$100
Growth
Bad-12.1%90-day search growth — must beat 0% to launch