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54

kaviar

Worth a look

Shows low returns (0.0%), but soft demand (-38.9% this quarter) keeps it on the watch list.

Market size 48Growth 6Conversion 21Competition 79Returns 100Price range 11Avg price 84Brand share 49Review moat 92Quality gap 78

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great168.66

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€74.34

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay€260K

€260K/yr · 208K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad€3.30–€797.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-38.9%

90-day search growth — must beat 0% to launch

Reviews