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katjes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great326.96avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.37avg listing price — sweet spot $15–$100
Price range
Okay€1.14–€25.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€178K€178K/yr · 187K searches
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand