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kamillentee
Skip itSoft demand (-38.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good778.26avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.40–€35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€277K€277K/yr · 123K searches
Avg price
Okay€11.29avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-38.9%90-day search growth — must beat 0% to launch