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55

joghurt

Worth a look

Shows low returns (0.0%), but pricing outside the sweet spot ($4.60 avg) keeps it on the watch list.

Market size 25Growth 14Conversion 84Competition 83Returns 100Price range 73Avg price 13Brand share 51Review moat 93Quality gap 43

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great149.08

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Competition

Great32%

top-5 click share — an open shelf

Price range

Good€0.29–€53.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€102K

€102K/yr · 241K searches

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Avg price

Bad€4.60

avg listing price — sweet spot $15–$100

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