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japanischer whisky
Skip itSoft demand (-12.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€54.20avg listing price — sweet spot $15–$100
Price range
Great€19.66–€119.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€381K€381K/yr · 238K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,158.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Signals High Price