40
isomalt
Skip itSoft demand (-23.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Review moat
Great295.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.33avg listing price — sweet spot $15–$100
Price range
Okay€5.75–€20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad€65K€65K/yr · 44K searches
Growth
Bad-23.4%90-day search growth — must beat 0% to launch