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Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Good€3.67–€46.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good624.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.25avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€192K€192K/yr · 140K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand