30
hennessy xo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great438avg incumbent reviews — the moat a new listing must climb
Avg price
Good€135.60avg listing price — sweet spot $15–$100
Price range
Okay€27.35–€261.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Market size
Bad€51K€51K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price