46
fleur de sel
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great499.87avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.84–€22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Avg price
Okay€10.55avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay€100K€100K/yr · 103K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality