54
eistee
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Review moat
Great428.81avg incumbent reviews — the moat a new listing must climb
Growth
Good+53.4%90-day search growth — must beat 0% to launch
Price range
Good€0.69–€169.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.72avg listing price — sweet spot $15–$100
Market size
Okay€135K€135K/yr · 416K searches
Brand share
Bad97%top-5 brand share — brand-locked demand