60
eis
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good521.53avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.76–€49.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€90K€90K/yr · 718K searches
Avg price
Bad€6.47avg listing price — sweet spot $15–$100