51
earl grey
Worth a lookShows low returns (0.1%), but soft demand (-36.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,027.1avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.81–€32.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.83avg listing price — sweet spot $15–$100
Market size
Okay€139K€139K/yr · 146K searches
Growth
Bad-36.1%90-day search growth — must beat 0% to launch