43
dashi
Skip itSoft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great261.5avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.34avg listing price — sweet spot $15–$100
Market size
Okay€109K€109K/yr · 141K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Price range
Bad€4.26–€17.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.8%90-day search growth — must beat 0% to launch