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cooking spray
Skip itSoft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€2.72–€27.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€280K€280K/yr · 276K searches
Avg price
Okay€11.14avg listing price — sweet spot $15–$100
Review moat
Okay2,669.2avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-22.3%90-day search growth — must beat 0% to launch