45
coffee mate
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Good€2.42–€47.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.84avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,453.65avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Market size
Bad€75K€75K/yr · 170K searches
Brand share
Bad100%top-5 brand share — brand-locked demand