40
coconut rum
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great€22.09avg listing price — sweet spot $15–$100
Price range
Great€11.41–€57.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good565.47avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Market size
Bad€45K€45K/yr · 56K searches