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chipotle
Skip itSoft demand (-13.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Good618.27avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.56–€29.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.25avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad€86K€86K/yr · 76K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier