55
chardonnay
Worth a lookShows low returns (0.1%), but a small market ($27K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great179.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great€17.23avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good€5.64–€29.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Market size
Bad€27K€27K/yr · 32K searches