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celtic sea salt
Skip itSoft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay€200K€200K/yr · 213K searches
Avg price
Okay€10.48avg listing price — sweet spot $15–$100
Review moat
Okay3,313.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay€6.11–€18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.0%90-day search growth — must beat 0% to launch