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Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good€563K€563K/yr · 880K searches
Price range
Good€2.36–€32.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,504.41avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.46avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand