45
calvados
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€27.07avg listing price — sweet spot $15–$100
Review moat
Great169.45avg incumbent reviews — the moat a new listing must climb
Price range
Great€12.30–€57.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€109K€109K/yr · 51K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand