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brownies
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good958.74avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Okay€2.00–€21.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€94K€94K/yr · 258K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.19avg listing price — sweet spot $15–$100
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand