50
bourbon whiskey
Worth a lookShows low returns (0.1%), but soft demand (-14.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€25.23avg listing price — sweet spot $15–$100
Price range
Great€10.14–€65.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€479K€479K/yr · 445K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,758.3avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch