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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 21Conversion 67Competition 18Returns 98Price range 58Avg price 76Brand share 5Review moat 72Quality gap 50

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€15.45

avg listing price — sweet spot $15–$100

Review moat

Good606.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Price range

Good€3.70–€30.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad€29K

€29K/yr · 31K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

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