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Worth a lookShows low returns (0.1%), but soft demand (-14.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.13avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good€2.82–€31.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay€252K€252K/yr · 264K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,752.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.7%90-day search growth — must beat 0% to launch