36
backmalz
Skip itPrices mostly outside the sweet spot ($4.26–$13.78) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Good821.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay€112K€112K/yr · 131K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.30avg listing price — sweet spot $15–$100
Growth
Bad-43.4%90-day search growth — must beat 0% to launch
Price range
Bad€4.26–€13.78cheapest to priciest tracked listing — scored on the share inside $15–$100