45
backkakao
Skip itSoft demand (-54.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great413.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.63avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good€2.03–€38.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€128K€128K/yr · 148K searches
Growth
Bad-54.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier