37
anis
Skip itSoft demand (-33.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great466.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Okay€8.96avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€59K€59K/yr · 61K searches
Price range
Bad€2.71–€16.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.9%90-day search growth — must beat 0% to launch