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agar agar
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Good573.91avg incumbent reviews — the moat a new listing must climb
Market size
Okay€253K€253K/yr · 190K searches
Avg price
Okay€10.53avg listing price — sweet spot $15–$100
Price range
Okay€1.16–€22.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf