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tortenplatte
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Good€14.63avg listing price — sweet spot $15–$100
Review moat
Good738.39avg incumbent reviews — the moat a new listing must climb
Price range
Good€4.28–€34.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€561K€561K/yr · 1.5M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.9%90-day search growth — must beat 0% to launch