66
feuerzeug
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Market size
Great€1.2M€1.2M/yr · 3.7M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€3.30–€47.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.06avg listing price — sweet spot $15–$100
Review moat
Okay2,563.99avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.1%90-day search growth — must beat 0% to launch