75
camping
Launch itA $1.1M/yr market growing +119.0% this quarter with returns at 0.9% — clears our launch bar.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Growth
Incredible+119.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great€20.92avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Market size
Great€1.1M€1.1M/yr · 7.4M searches
Price range
Good€3.00–€125.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,611.78avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale