64
bettwäsche 155x220
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great€22.58avg listing price — sweet spot $15–$100
Market size
Great€1.7M€1.7M/yr · 5.8M searches
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great€8.52–€50.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,197.96avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.5%90-day search growth — must beat 0% to launch