44
zadig und voltaire
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great€53.00avg listing price — sweet spot $15–$100
Review moat
Great310.25avg incumbent reviews — the moat a new listing must climb
Price range
Good€27.60–€127.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€245K€245K/yr · 151K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price