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witch hazel
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€5.98–€18.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,132avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad€55K€55K/yr · 64K searches
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf