61
wimpern
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good€737K€737K/yr · 3.3M searches
Review moat
Good931.84avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.60–€26.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.94avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.0%90-day search growth — must beat 0% to launch