46
wig glue
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay€10.91avg listing price — sweet spot $15–$100
Price range
Okay€5.42–€21.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,091.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Market size
Bad€49K€49K/yr · 56K searches