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wellness
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great€18.34avg listing price — sweet spot $15–$100
Price range
Good€2.09–€47.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,210.42avg incumbent reviews — the moat a new listing must climb
Market size
Good€299K€299K/yr · 1.2M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.1%90-day search growth — must beat 0% to launch