57
welleneisen
Launch itA $1.5M/yr market growing +2.6% this quarter with returns at 4.9% — clears our launch bar.
Avg price
Incredible€30.43avg listing price — sweet spot $15–$100
Market size
Great€1.5M€1.5M/yr · 1.7M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great€13.49–€114.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,466.73avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 6% kills the launch gate
Growth
Okay+2.6%90-day search growth — must beat 0% to launch