44
wella sp men gradual tone brown
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great€20.22avg listing price — sweet spot $15–$100
Price range
Great€8.18–€40.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good902.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Market size
Bad€26K€26K/yr · 46K searches